With so many writers on the market, it has become very challenging to grab your readers’ attention. Nowadays, people are short on time, and they don’t want to waste it on long posts. In this case, your content should be engaging, and provide with a solution for their problem, Are You On Page 1? You better be!
Keep in mind that you only have a couple of seconds to convince to keep going. If you are serious enough and want to perfect these skills, then you can apply for one of many education writing jobs. This is why we are going to show you a few simple writing hacks and help you attract an audience.
Create a strong audience
Imagine that you are going through the newly released books at the bookstore and you only have a couple of minutes to look at the titles. Of course, you will choose one that has the more intriguing cover. Well, the same rule applies to posts and articles.
People on the web are bored with a constant stream of articles and online content. They want something new, unique and attention-grabbing. So, if you’re going to stand out, then you have to offer value to the readers in exchange for their time.
There are four rules you should follow when writing a title. It should be unique, specific, urgent and useful. In most cases, writers won’t be able to cover all four aspects. But, it’s enough to include at least two, and they should give you a strong headline.
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Have an irresistible introduction
When you have caught your readers’ attention with the title, it’s time to make an excellent introduction. The first paragraph is the most important one and helps your readers decide whether they want to read more or not.
There are three crucial elements of a powerful introduction you should include.
The hook – this is the part where you grab the reader’s attention with an exciting story, fact or a question. For instance, you should set a problem and tell your readers what they are facing with. Many writers like to address this issue with an additional question to lure their audience further.
Transition – this section should be a story about the famous person or even a story about yourself. In the transition, you try to broaden the problem, then explain you have found a solution.
Thesis statement – here you try to summarize the entire post in one sentence and how it will help your audience to solve their problem.
Make your post easy to read
Even if you write an excellent post that is informative and problem-solving, people might still not stay around to read it. They will glance to cover the basics and move on. A lot of them are wary of the click baits, and they don’t want to waste their time.
But, here are a couple of steps that can help you have a more engaged audience.
Break your article into shot sections – the subheadings provide your readers with an outline to follow, and the short segments are much easier to digest.
Use short paragraphs and sentences – the long blocks of text are too dull to read, and most people give up at the beginning. In this case, try to write paragraphs that are two or three sentences long.
Check your post – it needs to be readable and easy to comprehend. You can use many online tools to evaluate your article against a readability score.